Visual Storytelling for AgTech Innovator Agrofocal

Bringing a Bold Vision to Life Through Video and Design

Client Overview Agrofocal is an innovative agriculture technology company focused on advancing the future of farming through data and precision tools. As a forward-thinking organization operating in a traditionally conservative industry, Agrofocal needed a fresh, dynamic way to tell their story and position themselves as leaders in the AgTech space.

The Challenge Agrofocal approached Bold Bull Marketing with a clear objective: they wanted to showcase their vision and offerings through a visually compelling brand narrative. Specifically, they needed:

• A professional, on-brand brochure that could support both digital and print distribution.

• A high-quality brand video to introduce their company, articulate their mission, and generate excitement about their offerings.

• B-roll and photography assets to support ongoing marketing campaigns.

Our Solution Bold Bull Marketing provided a full creative media solution, combining design and production to tell Agrofocal’s story with impact and clarity:

🎨 Custom Brochure Design

• Designed two polished brochure layout options (tri-fold and single-page) to support different use cases.

• Integrated Agrofocal’s brand identity into a cohesive design system with high-resolution graphics and icons.

• Delivered both print-ready and digital formats for versatile usage.
  

🎥 Full-Service Videography

• Crafted a detailed storyboard in collaboration with the client to ensure clear messaging and purposeful visual flow.

• Captured onsite footage using cinematic techniques and industry-grade equipment to create a professional, engaging brand video.

• Delivered polished edits with clean transitions, sound design, and color grading.
  

📸 Photography & Content Capture

• Captured high-resolution stills alongside video footage for use across Agrofocal’s marketing materials.

• Supplied a robust collection of B-roll and branded visuals to support future campaigns and social content.
  

📦 Deliverables

• Final brand video optimized for web, social, and events

• Professional brochure in two layouts

• Library of B-roll video and photos

• Digital versions optimized for online distribution
  

The Results With a new video and professionally designed brochure, Agrofocal now has the tools to confidently present their mission, technology, and impact to investors, partners, and customers. Their new marketing assets communicate professionalism and innovation—an essential combination for success in the evolving AgTech sector.