StoryBrand Website: A Quick Overview

What is a StoryBrand wireframe?

A website wireframe is a strategic blueprint that outlines both the layout and the messaging of a website before it’s built. A StoryBrand wireframe goes a step further, it intentionally includes every essential component a visitor needs to understand your offer, trust your brand, and take action.

It was created by Donald Miller, author of Building a StoryBrand and founder of the StoryBrand framework, which has been used by thousands of businesses to clarify their message and increase conversions.

Rather than simply organizing content, a StoryBrand wireframe is designed to guide visitors through a clear narrative that answers their questions, removes confusion, and leads them toward conversion. It ensures your homepage communicates clearly and also functions as a sales and marketing tool.

In short, it’s the foundation for a website built to convert, not just exist.

Let’s take a look at the sections: Header: Immediately shows visitors they are in the right place, clearly communicates what you do, and tells them what action to take next.

Value Stack: Highlights the three biggest wins your customer will experience so they can quickly see how their life or business improves.

Stakes: Identifies the real problems your customer is facing and why leaving them unsolved is costing them time, money, or peace of mind.

Value Proposition: Explains how you solve the problem by clearly connecting your services or benefits to the results your customer wants.

Guide: Builds trust by showing empathy and demonstrating that you have the experience and credibility to help them succeed.

Plan: Removes uncertainty by clearly outlining the simple steps it takes to work with you and reach the desired outcome.

Explanatory Paragraph & CTA: Summarizes the problem, the solution, and the success in one clear message that reinforces understanding and confidence.

Lead Magnet: Captures interest from visitors who are not ready to buy by offering immediate value and starting a long term relationship.

Footer: Keeps the reader focused on the main story while housing secondary links and required information without distraction.

Images courtesy of storysite.co.