Translating Science into Strategy for Integrated Lipid Biofuels (ILB)

Making Scientific Innovation Understandable, Beautiful, and Market-Ready

Client Overview Integrated Lipid Biofuels (ILB) is a biotechnology company pioneering next-generation biofuel technologies through cutting-edge lipid-based innovations. As a company deeply rooted in science, ILB needed help communicating complex technical concepts in a way that was clear, engaging, and aligned with their broader business goals.

The Challenge ILB approached Bold Bull Marketing with a clear objective: bring their scientific innovations to life across digital and physical channels, while creating a cohesive brand presence that could support both B2B outreach and e-commerce integration.

Their needs included:

• A custom-built, 15-page website that could present scientific information without overwhelming users.

• Visual storytelling through animated explainer videos.

• Brand-consistent collateral including brochures, icons, and presentation decks.

• A seamless e-commerce experience for product sales.

• Email marketing cadences that could nurture leads and support sales.

Our Solution Bold Bull Marketing delivered a full-suite creative and digital solution:

🔬 Strategic Website Design

• Developed and launched a 15-page custom WIX website with keyword optimization and integrated e-commerce functionality.

• Created intuitive wireframes and UI layouts to guide the user through ILB’s technical offerings in a digestible format.

• Provided WIX training to empower the ILB team to manage updates internally.

  
  

🎥 Animated Explainer Videos

• Conceptualized and produced three animated videos to simplify ILB’s scientific messaging using custom graphics, sound design, and AI voiceovers.

• Crafted storyboards and visuals that aligned with ILB’s brand tone and scientific credibility.
  

🎨 Graphic Design & Brand Assets

• Designed a comprehensive visual identity with a style guide, slide deck template, brochure, and a set of 10 custom icons.

• Ensured visual consistency across all assets, from web to email to video.
  

📩 Sales Enablement Tools

• Created 8 beautifully designed and copy-optimized email sales cadences to support lead nurturing and conversion.

• Integrated HTML/CSS email designs into ILB’s CRM/email platform.

The Results The result was a seamless fusion of science and storytelling. ILB’s new website not only improved user engagement but also positioned the brand as polished, professional, and investment-ready. Their videos and collateral became essential tools for business development and investor conversations, while the email campaigns built a bridge to ongoing customer relationships.

"Bold Bull Marketing helped turn our complex scientific ideas into something clear, engaging, and approachable. From designing a fully customized website to creating stunning animated videos and crafting branded sales assets, they brought our vision to life in ways we didn’t think were possible. Their team made science accessible with creativity and strategic precision, while also streamlining our marketing efforts with email cadences and seamless e-commerce integration. Working with them was an empowering experience—I can’t recommend them enough!" — Susan Newman, Integrated Lipid Biofuels LLC